Now in private beta

Your people.
Woven together.

KNIT is a private hub for your inner circle's recs, events, places, and moments. No algorithm. No strangers. No noise. Just the people who matter.

Get Early Access See how it works
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Join 800+ people already on the waitlist.
Invite-only. Launching soon.
9:41 ●●●
KNIT
KEEP NEARBY, IN TOUCH
⭐ Hot Rec This Week
Spirited Away — finally watched it
Recommended by Sarah · 4 thumbs up
🎬 Movie
👍 4
👎 0
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Alex added a place
"This ramen spot on 5th is absurd. Get the spicy miso."
📍 Places
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Jamie is listening
Sufjan Stevens — Death With Dignity
🎵 Music
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Marcus added an event
Rooftop thing Saturday — you're all invited
📅 On The Radar
⌂ Feed
★ Recs
◈ Events
◉ Places
◎ You
The Problem

Your friends are doing things.
You're missing them.

Group chats are chaos. Social media buries your real friends under strangers. And no one sends a group email anymore.

47% of Americans lost touch with close friends last year — not because they stopped caring, but because there was nowhere good for it to live.

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Group chats are chaos
Wrong platform, too many notifications, impossible to find that rec from three months ago.
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Social media buried your people
Algorithms optimized for engagement, not connection. Your actual friends post less and less.
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You find out after the fact
The show they finished, the spot they found, the event that happened — you hear about it two weeks later.
What's Inside

Everything your circle does,
in one place.

Built features for every way your circle connects — recs, events, places, photos, birthdays, challenges, and more.

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The Feed
A real-time stream of your circle's activity. Hot Recs, live music status, upcoming events, new places — everything in one scroll. Every Sunday, KNIT's AI weaves it all into a Weekly KNIT digest and delivers it to the group.
Live activity · Weekly digest
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Recs
Music, movies, books, places, podcasts. Every rec is attributed to the friend who posted it. Thumb up or down. KNIT's AI suggests things based on your group's collective taste.
5 categories · AI suggestions
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Places
A living map of everywhere your circle has been and loved. List view or map view. Every pin carries the name of the friend who found it first.
List + map · Friend attribution
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On The Radar
A shared events calendar for your group. Add something, see who's going, RSVP right there. No more "wait, that was this weekend?"
Shared calendar · RSVP
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Music — live in your Feed
See what your circle is listening to right now, directly in the Feed. Apple Music and Spotify both supported. No separate tab — it lives where your group's activity lives.
Live listening · Apple Music · Spotify
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Birthdays
Never miss one. Add birthdays for every person in your group. An upcoming birthday banner surfaces in the Feed automatically, a week before the day.
Reminders · Group-wide
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Challenges
Set group challenges, track progress, and complete them together. KNIT's AI can suggest challenges based on what your group is already into. Active challenges surface in the Feed.
AI-suggested · Progress tracking
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Group Gallery
A shared photo album for your circle. Post moments, react with GIFs, and see what everyone's been up to. Photos are attributed to the person who posted them and appear in your Feed.
Photos · GIPHY reactions
Private by Design

No algorithm.
No strangers.
Ever.

KNIT was built for the friend group that has too many group chats and not enough actual connection. It's not trying to grow your network. It's trying to deepen the one you already have.

Invite-only. Every member is someone you chose.
Zero public content. Nothing leaves your group.
No discovery feed. No strangers. No ads in the app.
Multiple groups — different circles, one experience.
No follower counts. No likes. No performance.
47%
of Americans lost touch with close friends last year
57%
report feeling lonely, up from 46% a decade ago
"I had no idea
you were into that."
The sentence KNIT was built to eliminate.
Getting Started

Up and running
in four steps.

01
Download KNIT
Available on iOS and Android. Sign up with your name and phone number — no social login required.
02
Create your group
Name it whatever you want. KNIT generates a 6-character invite code. Only people with the code can join.
03
Send your invites
Text the code to your people. They're in within seconds. No waiting for approval. No forms.
04
Stay KNIT
Post a rec. Drop a pin. Add an event. Every Sunday, KNIT delivers your Weekly KNIT digest.
Built to Last

A business model that
respects its users.

KNIT doesn't sell your data and doesn't serve you ads. Revenue comes from people who love it enough to pay for it — and brands that want to be genuinely useful to your circle.

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Primary Revenue
KNIT Pro
Unlimited groups, advanced rec history, AI Weekly KNIT digest, and custom group themes. For people who want more of what they already love.
$4.99/mo · $39.99/yr
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Native Advertising
Sponsored Recs
Brands appear as clearly-labeled recommendations, targeted by group taste — not surveillance. High-trust, opt-in context commands a premium CPM.
CPM $18–28 · Opt-in groups only
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B2B Revenue
Brand Partnerships
Deep integrations with Spotify, Yelp, and Ticketmaster. Co-branded features, revenue share on bookings made through KNIT.
$5K–$50K/mo retainers
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Future Revenue
Gifting & Commerce
Send a gift tied to a rec. Buy what your friend loves. Group gifting for birthdays. A commerce layer built on trust, not targeting.
5–8% transaction fee
Private Beta

Stay
KNIT.

Your people are doing things. KNIT makes sure you never miss them. Join the waitlist — we're opening invites in waves.

Invite-only · No spam · Unsubscribe anytime
Invite codes look like this → KN-7X2P KN-9MQR KN-4TBW